Credits and


Guidelines for usage of our name

and logo

Photo Credit: Alexy Kudrik, part of Theory U conference in Israel

led and organized by BeDo-Generating Change Differently


The Presencing Institute uses a Creative Commons Attribution Share Alike 3.0 Unported License for all public materials on our websites. This lets others share: copy, distribute, and transmit the work, as well as remix: tweak, adapt, and build upon the work, even for commercial reasons. This license is often compared to open-source software licenses. All new work based on ours will carry the same license, and thus any derivatives will also allow commercial use.

We ask you to:

Attribute the work to the Presencing Institute.

Distribute the resulting work only under the same, similar or a compatible license if you choose to alter, transform, or build upon this work.

Make the license terms of this work clear to others:

For online areas add: CC License by the Presencing Institute, with a link back to this page:

For offline (print or other tangible media) attribution, add: This work is licensed by the Presencing Institute.


Please be aware that both Theory U and the Presencing Institute’s name, logo, and arrow graphic (see images above) are federally registered service marks and may not be used without written permission.

Please be aware that in the context of Presencing Institute's work, there is content protected under copyright.


Please be aware that some of Presencing Institute’s content is proprietary and copyrighted by U.S law. No part of these publications may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the express prior written permission from the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses.

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Presencing Institute

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Cambridge, MA 02140 USA

Learn, Innovate, Transform.

We can help you as a leader, change-maker, team or organization to initiate and sustain transformational change.

Discover Theory U: a change and innovation framework and set of methodologies that have been used by thousands of organizations worldwide.
Find new solutions in an era of unprecedented disruption and potential for transformation.

Building on the work of the MIT Center for Organizational Learning, Peter Senge, Otto Scharmer and others, at the intersection of science, consciousness, and profound social and organizational change